The flagship scheme for APT Living project launched this month with the first batch of the 213 studio, one and two bed flats going on sale. MSMR's designs for the one and two bed units are on display as part of the marketing suite, both featuring views of the neighbouring Gunnersbury Park.
Every element of the scheme is designed to amplify space and create a natural flow between areas, including sliding doors that can double as display walls; multi-functional furniture; hidden utilities and ceiling heating and cooling.
MSMR Director, Simon Robinson says, "Paradigm wanted a step change in accessibly priced, compact living. Bringing on board our experience of high quality residential interiors and expertise in space planning, our solution is a flexible, seamless wall of custom-built joinery, designed to run the length of the apartments. This provides a neat hideaway for essential utilities, study, kitchen and seating and frees up living space."